Backdrop LIVE is based upon an unconference model. Anyone can declare a topic up through the day of the event and the schedule is subject to change at any time. What would you like to talk about?

Let's discuss marketing strategies for Backdrop CMS! While a Backdrop upgrade from Drupal 7 represents a potentially dramatic cost savings for countless organizations, pitching the idea successfully can be tricky. Whether due to Drupal brand allegiance, opinions around supportability and longevity, popularity among developers, or a simple feature comparison with other options like Drupal 9 — some potential clients express concerns about Backdrop versus other platforms with greater market share.

This discussion will be facilitated by Eric Toupin, Senior Developer at Aten Design Group who recently led a Backdrop CMS upgrade project for Stanford University, and Joe Crespo, Director of Accounts at Aten Design Group actively pitching Backdrop CMS to new clients.

Let's share experiences, insights, and strategies for building client confidence around Backdrop as a value-adding foundation for top tier digital products.


Related Presentation (optional): 
Intended Audience: 
  • All skill levels